Why Perplexity cites differently than ChatGPT, and what that means for your docs

Perplexity leans on recency and structure in a way ChatGPT doesn't.

Perplexity leans on recency and structure in a way ChatGPT doesn't. We compared citation patterns across 200 prompts to find out what moves the needle for each.

Full post coming soon.

Marcus Webb
Writes about AI citation behavior and measurement methodology at doclight.
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Structured data doesn't fix bad writing, but it does help good writing get found5 minA methodology note: how we run 210 prompts a week without asking permission7 minChoosing 40 prompts instead of 4,000: a case for a smaller, sharper prompt list6 min