Answers with your brand816of 1,200 tracked answers
Answers linking your site42%↑ 6 pp vs. previous period
Visibility over time
Northstar Competitor avg.
Competitive landscape
Share of answers mentioning each brand
01Arcway 74%
02Northstar You68%
03Brightlane 52%
Your brand, in focus
Reports
Interactive demo
The big picture, with the evidence one click away.
Latest report · Oct 1 – 28, 2026
Your visibility, explained.
Northstar appears in 68% of tracked answers. See how providers, competitors and sources shape the result.
Explore your reports
3 sample reports
Turn evidence into progress
Recommended actions
Interactive demo
A focused list of what to work on next, with the context behind every action.
3 total actions2 remaining1 completed
Illustrative recommended actions for Northstar
Recommended action
Priority
Status
Progress
Details
Strengthen your comparison pageContent · Competitor gap
High
To do
0%
Clarify product use casesContent · Product clarity
Medium
In progress
50%
Review your technical auditWebsite · Crawl access
Medium
Completed
100%
↗
Open an action to explore its evidence, checklist and AI prompt.
Illustrative data · Fictional brands · Not a live scanExplore the tabs above ↗
One clear view across✳ ChatGPT✺ Claude⌘ Perplexity✧ Gemini
A new discovery channel
You track your traffic. Now track the answer.
Buyers are comparing products inside AI conversations. Traditional analytics shows who reached your website. Doclight helps you understand how your brand appears before the click.
01 / Measure
Know where you stand.
Track brand mentions across the questions your buyers ask. Compare AI providers and follow changes over time, without opening dozens of conversations.
A number is only the beginning. Open the original prompt and AI response to see how your brand was described, which competitors appeared, and which sources were linked.
Prompt-to-answer detail
Competitor context in the same view
Traceable source links
✳Inside the answerChatGPT
What are the best project management tools for small teams?
For a small team, Northstar is a useful option if you want shared projects and a straightforward workflow.
Arcway is another option to compare, particularly if you need more advanced planning.
↗ northstar.example / features Source link
Brand mention found2 brands identified
Illustrative answer · Fictional brands and source
03 / Take action
Turn insights into a next step.
Bring findings into a focused action list. Prioritize the gaps, follow progress, and give your team a clear starting point for the next content update.
It measures how your brand appears in AI-generated answers to the questions you track. Doclight brings brand mentions, competitors, and linked sources into a single analytics workspace.
Which AI providers can I track?+
Doclight tracks responses from ChatGPT, Claude, Perplexity, and Gemini. Results depend on the prompts, provider availability, language and market context used in your report.
How is this different from website analytics?+
Website analytics starts when someone visits your site. AI visibility analytics looks at answers that may influence a buyer before they click, including answers that mention competitors instead of your brand.
Does a brand mention always include a link?+
No. An answer can mention your brand without linking to your website. Doclight helps you inspect both brand mentions and source links, so you can understand the context behind the numbers.
Will this guarantee more AI recommendations?+
No platform can guarantee how an AI provider responds. Doclight helps you measure visibility, investigate gaps, and track the results of changes you make.
Can I try Doclight before choosing a plan?+
Yes. The free website scanner gives you a one-time starting point without an account. For ongoing monitoring, create a Doclight account and choose a plan.
